brand storytelling



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September 27, 2013

Public Relations Is A Powerful Storytelling Tool

by: in: Crenshaw Communications, imPRessions, public relations

Brand storytelling and PR – what’s really new here? The truth is, marketers have been telling brand stories through paid media, branded events, and, lately, brand journalism, also known as owned media. Make no mistake, a well-crafted 30-second television spot can tell a resonant story. But the heart of brand storytelling lies with public relations….
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