April 22, 2009

Staying Green When You're in the Red

by: in: Crenshaw Communications, crisis management, reputation

  For the past several years, just before Earth Day, we’ve done a survey on behalf of Call2Recycle, a battery and product collection and recycling program, about “green guilt,” a term we coined that’s pretty self-explanatory. Green guilt is what you feel when you toss your soda can into the regular garbage, or shove that once-trendy-but-now-obsolete…
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