clients


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July 15, 2013

Tuesday Tips: Five Timeless PR Tips to a Successful Grand Opening

by: in: Crenshaw Communications, PR Fish Bowl

By guest blogger Alexandra Scott Ready to open the doors for a client’s new venture? Congratulations! Make sure to incorporate these top PR tips into your master plan. Know your media. Which media sources should you contact? Start “hyper-local” (think Patches, community papers etc.) Determine if your story has longer “legs” – is your company…
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July 11, 2013

5 Ways PR Firms Can Set Client Expectations

by: in: Crenshaw Communications, imPRessions, public relations

Like personal relationships, PR agency-client unions can sputter or fail for any number of reasons. But it typically comes down to one key issue: the gap between expectations and reality. Often both parties rush ahead, eager to start reaping the benefits of the relationship, but without syncing their individual definitions of success. Here are some…
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June 6, 2013

TGIF: The Key to Good PR Is Persuasion

by: in: Crenshaw Communications, PR Fish Bowl

Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend…
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December 13, 2012

TGIF: 12 Days of Christmas (or holiday of your choice) 2012 Edition

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12…
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September 28, 2012

TGIF: Matchmaking in the Office…no it’s NOT what you’re thinking

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account. There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a…
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