September 5, 2019

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

by: in: creativity, Crenshaw Communications, imPRessions, public relations

We’re hearing a lot about how automation and machine learning can make our lives easier, as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and…
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January 24, 2013

TGIF: It’s Award Season – Even In PR

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what…
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January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
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December 25, 2012

Tuesday Tips: PR Skills You Need (& won’t find on Google)

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

In a recent Seattle Times piece, Allison J. Head announced her qualms about new workers. Like many young PR folks today, I am a child of Google. As long as there’s been internet, we’ve had questions and Google’s had the answers. However, not every on-the-job dilemma can be solved by the master search engine. Here…
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August 23, 2011

Six Strategies To Beat Perfectionism

by: in: communications, creativity, Crenshaw Communications, imPRessions, public relations

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.”           — Tina Fey In her very entertaining book Bossypants, Tina Fey warns against the evils of perfectionism, the enemy of so many creative projects. As she advises, “perfect is overrated.” Even busy agency folk struggle with impossibly high standards, particularly those who write…
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June 10, 2011

TGIF: Ode to My Office

by: in: creativity, PR Fish Bowl

    Office, how do I love thee? Let me count the ways. Each morning I come into my own space ready to create something new on behalf of a client or for our company.  Like anyone, I make my space my own and draw upon certain things for inspiration and to help me through…
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September 7, 2010

How To Be Creative Under Pressure

by: in: advertising, communications, creativity, Crenshaw Communications, public relations

An episode of “Mad Men” featured Don Draper and Peggy Olson wrestling with a tough creative challenge – how to dream up a breakthrough campaign for Samsonite. Don dismisses a celebrity pitchman as a “lazy” strategy, then criticizes Peggy’s next round of ideas as variations on a theme – a boring one. At Sterling Cooper Draper Pryce, a booze-soaked all-nighter…
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September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

    It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t…
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June 15, 2009

Zen And The Art of Mindful Multitasking

by: in: Crenshaw Communications, public relations, technology

    Do I have your attention? I didn’t think so. In a world of hyperlinked blogs, pop-up emails, and 140-character updates, it’s natural to wonder about attention span, and whether ours is stretched to the limit. In the agency business, “attention-shifting” is a professional hazard and practically a pre-requisite for success.  I blame the business,…
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