crisis PR

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October 24, 2018

When The Crisis PR Guy Is The Crisis

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet…
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September 20, 2018

The PR Perils Of Cultural Appropriation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising that shows “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. It’s easy to see why a marketing campaign would be tempted by the currency and news value of…
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April 26, 2018

NFL PR: Protest Is On The Clock

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have…
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February 23, 2017

The Top Threats To Your Company’s Reputation

by: in: Crenshaw Communications, imPRessions, public relations

In today’s volatile media and social environment, good PR comes at a premium and brand reputation is fragile. Look at Trump’s dressing down of Nordstrom, or the controversy Uber runs into just about every time Travis Kalanick does anything. (More on that later.) Some argue that presidential tweets might actually be good for business, even…
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November 11, 2014

Does Everyone Deserve PR Agency Representation?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

Would you serve as PR agency for a sexual predator? What about a celebrity with a reputation crisis? The sexual abuse scandal surrounding CBC radio personality Jian Ghomeshi raises questions for PR agency professionals. The storm may be smaller than some recent mega-agency controversies like Ketchum’s work on behalf of Putin’s Russia, or Edelman’s involvement…
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September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations

For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the…
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July 9, 2014

Best and Worst in PR Crisis Management 2014

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The year is only half over, and already there have been all manner of PR “crisis” situations for professional communicators to dissect. But some recent shenanigans, and the accompanying reputational consequences, have been so varied and so fascinating that I’ve decided to bestow informal “awards” for crisis PR. Most entertaining: Hands down, the Donald Sterling…
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June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

by: in: branding, celebrity, communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living…
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August 28, 2012

6 Myths of Crisis Management PR

by: in: communications, crisis management, imPRessions, reputation

In the past several weeks, brands from Burger King and Penn State to Chick-fil-A and CelebBoutique have grappled with serious reputational threats.  These days, it’s almost routine for communications pros to be managing some kind of potential crisis situation along with proactive PR programs. Yet true “crisis management” is probably a misnomer.  Though there are…
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August 24, 2012

Armstrong’s Crisis PR Is In Fighting Form

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

As evidence that he used performance-enhancing substances has gained traction over the years, cyclist Lance Armstrong always managed to stay out in front, avoiding major reputation damage. Until now. But even now, he may be down, but he’s not out. As he threw in the towel, announcing that he’d no longer contest the US Anti-Doping…
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November 2, 2011

Herman Cain’s PR Problem

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations

Until recently, Herman Cain had shown himself to be a pretty savvy communicator. The plainspoken ex-pizza prez showed he understands the value of a simple idea, well packaged and often repeated, with his “9-9-9” tax proposal. (No one understood it, he couldn’t really explain it, but everyone knew about it. Can you say that about…
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