cultural appropriation

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September 20, 2018

The PR Perils Of Cultural Appropriation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising that shows “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. It’s easy to see why a marketing campaign would be tempted by the currency and news value of…
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