Dennis Muilenberg

1
May 15, 2019

Why Boeing’s Reputation Radar Failed

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the…
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