Hispanic marketing; Latino marketing; spanish language

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June 26, 2012

Smart Start to Hispanic Marketing and PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger Sodelba Alfaro More than 52 million Hispanics currently live in the U.S., making them the nation’s fastest growing ethnic group. Hispanics have huge purchasing power, and that clout is increasing 50 percent faster than non-Hispanic groups. The segment is desirable for marketers as well as political candidates; the buzz is that GOP…
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