influencer marketing

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March 23, 2017

Influencer Marketing For B2B Brands

by: in: Crenshaw Communications, imPRessions, public relations

Can influencer marketing work for B2B brands? PR programs with influencer tactics evoke emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized by a long selling…
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April 14, 2016

Managing The Risks Of Influencer Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance.  Lord & Taylor recently settled charges brought by the Federal Trade Commission for…
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October 24, 2014

Why PR Should Rethink Social Influence

by: in: communications, Crenshaw Communications, imPRessions

What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about…
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August 25, 2014

7 Ways To Get More From Influencer PR And Marketing

by: in: Crenshaw Communications, imPRessions, public relations

A primary objective of an effective public relations program is visibility, of course. But often, it’s not enough. Building awareness for a new product or explaining a complex issue is a fundamental basis for strategic PR, and it’s a very worthwhile one, but increasingly we are being challenged to “move the needle.” How can PR…
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March 20, 2010

Ford Leads the Way for Influencer Marketing

by: in: Crenshaw Communications, marketing, public relations, social media

As I’ve previously blogged, I get a charge out of the Fiesta Movement, Ford’s nontraditional campaign to promote its new subcompact car. Not because it’s innovative, although it’s undoubtedly a departure for the automotive category. I admire it precisely because it’s not groundbreaking in the truest sense. It’s something better. The Fiesta Movement is a…
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