Jeff Bezos

December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

by: in: communications, Crenshaw Communications, imPRessions

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital…
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