February 3, 2012

Can Komen Recover From Its PR Disaster?

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation, social media

Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a…
Read more