In the PR agency world, after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming…
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media interviews
PR Guide to Stellar Briefing Books
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsThe practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has…
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What’s PR’s Role In The Media Interview?
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsShould a PR person participate in client media interviews? Most would say yes, but that participation is usually limited. In most cases it means the PR rep helps the client prepare for a media interview opportunity in advance, offers background to the journalist, and accompanies the client to the meeting as a largely silent partner….
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Tuesday Tips: PR Tips For The Big Media Interview
by: Cliff Maroney in: Crenshaw Communications, PR Fish Bowl, public relationsSuccessful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t…
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How To “Own” A Media Interview
by: Dorothy Crenshaw in: communications, Crenshaw Communications, imPRessions, public relationsThere are few things more exciting to PR agency professionals of all levels than to see a client’s comments in print or digital form. A published interview can be a quick, reactive response to a journalist’s inquiry or the culmination of a long and arduous pitch process. But what if your quotes end up on…
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Tuesday Tips: When To Kill A Live Interview
by: Dave in: PR Fish Bowl, public relationsThis weekend, New York Jets star Darrelle Revis was instructed to hang up during a live radio interview by a member of the team’s PR staff after the conversation started to get testy. It seemed that the host was baiting Revis into saying something he’d regret (which could have hurt the image and selling power…
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How To Be Quoted In The Press: Nine PR Tips
by: Dorothy Crenshaw in: communications, Crenshaw Communications, imPRessions, public relationsOne of the mysteries of media relations is the process whereby an interview becomes a feature story. Quality in, quality out, right? Not always. What goes in does not always come through in the final piece. And there are few things more frustrating than offering up your best insights, quotes, and experience, only to be cut…
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