PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium, the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium? Cofounder Ev Williams calls it “a new place on the Internet where people share ideas and…
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In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just…
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“I want to be seen as a thought leader,” said the tech company CEO to the PR professional. We’ve all heard it. And it’s an encouraging sign for PR that CEOs at companies ranging from Fortune 500 businesses to startups are asking about it. They understand the value of building a personal brand and cultivating…
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