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September 10, 2009

Could Review Fraud Kill Consumer-Generated Media?

by: in: communications, Crenshaw Communications, public relations, reputation, social media, technology

Trust is a rare commodity these days. Consumers are skeptical of traditional institutions – and traditional marketing. Which is why I was a bit surprised by the results of the latest Nielsen Global Online Consumer Survey. Apparently, most of us place our trust in “friends we know and virtual strangers.”  Ninety percent of the 25,000 Internet…
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