online reputation

2
March 7, 2013

How To Protect Your Digital Reputation

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation, social media

A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public…
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0
June 28, 2012

Career-Building PR Techniques: How To Get ZMOT On Your Side

by: in: branding, Crenshaw Communications, imPRessions, marketing, public relations, reputation, social media

Marketers like to talk about the Zero Moment of Truth, or ZMOT, for a product or brand. Loosely defined as the moment when a prospective buyer looks for online reviews and recommendations for a product, ZMOT follows the P&G tenets of the “first moment of truth,” when a customer chooses a product on the store…
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5
May 20, 2010

When Fans Attack: How To Defend A Brand’s Reputation Online

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation, social media

A social media presence can morph from PR asset to liability in the time it takes to say “brandjacking.” The recent takeover of Nestle’s Facebook page by Greenpeace activists has many brand marketers dusting off their crisis programs.  But the world has changed. How do you defend your brand if, despite good business and communications practices,…
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2
June 26, 2009

Why Are They Saying Those Things About You?

by: in: celebrity, Crenshaw Communications, crisis management, public relations, reputation, social media

  A while back, I was startled to see some harsh criticism of me on an IT Internet forum. People were calling Dorothy Crenshaw incompetent and even demanding that I be fired…which I thought was pretty unfair considering I didn’t have a clue what they were talking about.  Of course, it wasn’t about me.  It turned out that…
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