PBS

1
February 4, 2013

Marketers Jump on Super Bowl Blackout in PR Score

by: in: advertising, branding, Crenshaw Communications, imPRessions, public relations, social media

The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in…
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