February 29, 2012

PR Lessons From The 2012 Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations

Since the primaries began, I’ve been thinking about the PR strategies we’ve witnessed so far during this election season. On the surface, campaign PR doesn’t offer many similarities to corporate and brand communications. After all, it tends to be more localized, more combative, and, recently, shockingly negative. Yet, campaign 2012, as well as the ones…
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