PR agency



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June 27, 2018

The Ultimate Cheat Sheet On Choosing A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Here’s a cheat sheet on finding the right PR firm while saving time…
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February 24, 2015

A Public Relations Situation: One In An Occasional Series

by: in: Crenshaw Communications, PR Fish Bowl, public relations

We in the PR agency world consider ourselves fairly expert at handling delicate client situations. Here we will occasionally share some examples of how our team has successfully defused, or even leveraged, a potentially negative situation. This post considers the case of the fired journalist. In recent weeks our team set up a couple of interviews…
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May 1, 2014

Lies (PR) Agencies Tell

by: in: Crenshaw Communications, imPRessions

In a gem of a client-agency scene in Sunday’s episode of “Mad Men,” Harry Crane is called into a client meeting to reassure them that SCP’s media-buying technology is every bit as good as that of rival Grey, whose new “computer” has been written up in The New York Times. Thinking on his feet, Harry…
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March 31, 2014

Things You Should Never Say To A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

Every public relations agency executive delights in hearing from prospective clients. One of the great things about the business is that you never know which award-winning campaign, career-changing relationship, or high-profile engagement might be just around the corner. But a typical part of the chase is a series of calls or meetings with client prospects…
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March 14, 2014

Put Your Best (PR) Face Forward

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Do PR agency pros and their clients have something to learn from Pope Francis on his one-year anniversary? According to veteran papal watcher and professor Father John Wauck, perhaps so. “Francis is…a transparently happy person,” Wauck says. “And it sounds really simplistic, but unfeigned happiness on the part of a public figure is not that common.” Unfeigned…
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December 31, 2013

5 New Year’s Resolutions for Better PR Agency-Client Collaboration

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Typically, a consumer or B2B PR firm will put forth some resolutions to improve agency performance and delivery on key strategic communications plans. As we approach the beginning of 2014, we offer up a few recommendations for the agency-client team to make for a truly fruitful relationship in the New Year and beyond. Be fearless…
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November 12, 2013

Tuesday Tips: So You Want to Hire a PR Firm? Eliminate these Roadblocks First

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

As senior level communicators or marketers look to enhance their capabilities with outside talent, one consideration should be retaining a public relations agency. Marketing execs are often the keepers of brand image and sometimes the corporate image as well. Who wouldn’t benefit from competent, connected and creative PR thinking? And yet. Some companies plunge into…
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July 23, 2013

Tuesday Tips: Managing Multiple Agency Relationships

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Being a successful PR pro goes hand-in-hand with successfully navigating multiple relationships around you: getting the media what they need, on deadline; answering to multiple supervisors who oversee different accounts; and of course, making all your clients happy. If the juggling act among media, supervisors, colleagues, and clients weren’t enough, now throw more agencies into…
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