Sarah Palin

November 17, 2009

Sarah Reloaded: Palin's PR Offensive

by: in: branding, communications, Crenshaw Communications, marketing, public relations, social media

“She’s not retreating, she’s reloading.” That’s how Sarah Palin, quoting her father, describes her re-emergence on the scene at the end of her memoir, Going Rogue: An American Life. It’s also a pretty fair description of the preparation for the PR offensive mounted to promote the book. Palin’s come out with guns blazing. Some reviewers have dismissed…
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July 15, 2009

The Art of Saying Nothing

by: in: communications, Crenshaw Communications, crisis management, public relations

Since Samuel Alito’s famous confirmation hearings where he hedged even the question of whether he liked Bruce Springsteen, the art of saying nothing has gained favor in high-stakes Washington proceedings. The latest case is Supreme Court nominee Sonia Sotomayor.  Her carefully scripted answers, calm demeanor and physical composure throughout two days of hearings have been remarkable.  Michael Wolff implied…
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