SEO

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September 13, 2018

How PR Can Boost Lead Generation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. PR as a lead generation machine Earned media boosts SEO…
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June 11, 2018

What PR People Should Know About SEO

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and SEO were once worlds apart, with no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on getting backlinks and website-stuffed keywords to drive search rankings. What changed? Now there’s a growing area of commonality as traditional public relations…
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April 10, 2013

Should PR Own Social Media?

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget…
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February 13, 2013

7 Ways to Bridge the PR-SEO Gap

by: in: Crenshaw Communications, imPRessions, public relations, SEO, social media

Public relations and SEO  have never been more compatible. Ever since Google began its Panda and Penguin updates, links from sites with high domain authority, like mainstream media outlets and popular blogs, have taken on greater importance. Hundreds of questionable backlinks don’t matter as much as they once did. In giving more importance to high-quality…
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