social media



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December 27, 2011

Tuesday Tips: Rebrand Yourself in 2012

by: in: PR Fish Bowl, public relations

The New Year provides the opportunity for a new and improved professional you.  So what should you do to freshen up your personal and professional brand in 2012?  Here are a few suggestions to help start the year off right. Update your Linkedin profile Take a few minutes to go over your profile and make…
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September 14, 2011

8 Ways To Make Your PR Program More Social

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

Social media is like a “secret sauce” for marketing communications. It isn’t always strong enough on its own, but it adds flavor and power to a traditional program. The key is integration.  Here are some simple steps for “socializing” a PR campaign, even if it’s a DIY (do it yourself) variety. Set clear goals. Many…
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March 15, 2011

PR By Another Name: Public Relations and the “New” Competition

by: in: advertising, branding, communications, Crenshaw Communications, imPRessions, marketing, public relations

The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR“? It’s true that social media has changed the game for our…
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March 8, 2011

Tuesday Tip: I Just Texted To Say “I Love You”

by: in: PR Fish Bowl

Did anyone call you to tell you about the devastating earthquake in Japan? More likely, they texted. Or posted on Facebook. Maybe you found out in something close to real time via Twitter. Thoughtful posts that express sympathy and support in the wake of a tragedy are normal and welcome – particularly when they’re tied…
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July 27, 2010

Shirley Sherrod and the Death of Context

by: in: communications, Crenshaw Communications, reputation, social media

It’s practically a given that privacy is dead. Just ask Mel Gibson. His creepy rantings (and pantings), as recorded by his girlfriend, have probably ended his career. In a different way, General Stanley McChrystal was also brought down by a breach in the traditional discretion granted to subjects of his ilk, greatly amplified by digital…
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July 21, 2010

Who Should Own Social Media?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

This week’s news that ad and PR behemoth Interpublic Group has launched Rally, a social media unit, has the industry buzzing. The launch gave fresh fodder to the old turf debate, spiced with speculation about infighting under a single corporate roof. EVP Heidi Browning says Rally won’t mean new competition for IPG-owned PR firms. Insiders say…
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March 20, 2010

Ford Leads the Way for Influencer Marketing

by: in: Crenshaw Communications, marketing, public relations, social media

As I’ve previously blogged, I get a charge out of the Fiesta Movement, Ford’s nontraditional campaign to promote its new subcompact car. Not because it’s innovative, although it’s undoubtedly a departure for the automotive category. I admire it precisely because it’s not groundbreaking in the truest sense. It’s something better. The Fiesta Movement is a…
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March 16, 2010

Genius PR Move of the Year – Conan on Twitter

by: in: celebrity, communications, Crenshaw Communications, marketing, social media

Before late February, the closest Conan O’Brien came to social media was making lame jokes about tweeting celebrities on his show. So, when his updates came over my Twitter stream, I thought it was a clever way to stay relevant for a guy who’s barred from going on television for six more months. @ConanOBrien‘s bio seemed to…
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September 29, 2009

Top Social Media Sins

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

I’ve been seriously under the weather after attending a meeting in Mexico City last week. (No, it’s not H1N1, though I did hear an excellent talk by the top docs in charge of public communication around the epidemic.) To make it easy on limited mental energy, I’m using a part of today’s MediaPost‘s Social Media Insider. It’s a…
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August 3, 2009

Don't Get Mad, Get Online; Social Media As Bully Pulpit

by: in: Crenshaw Communications, public relations, reputation, social media

  Social media has become not only a way to connect with friends and contacts, but a bully pulpit about customer service. Today’s Wall Street Journal features yet another story about large companies who act fast to avert PR disaster when someone complains publicly about their service or brand.   And, why not? Who hasn’t used…
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June 17, 2009

The Social Media Revolution That Wasn’t

by: in: communications, Crenshaw Communications, social media, technology

In the wake of controversial election results in Iran, there’s been much discussion about the role of social media in communicating popular sentiment among the rank and file there. Mashable reports “mindblowing” statistics on Twitter, claiming evidence that social media has been at the nexus of the Iranian unrest. But, does Tiananmen Square + Twitter…
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