startup


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October 21, 2013

10 Rookie PR Mistakes That Startups Make

by: in: Crenshaw Communications, imPRessions, public relations

“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is…
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October 4, 2013

TGIF: 5 Hot Content-Sharing Tools for Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just…
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