Subway footlong; PR; apology; Crenshaw Communications

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January 28, 2013

Why Subway’s Apology PR Fell Short

by: in: advertising, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up…
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