Super Bowl 2011

January 25, 2011

Banned-Ad Gimmick Loses Super Bowl PR Points

by: in: advertising, branding, communications, Crenshaw Communications, public relations

As Super Bowl XLV approaches, marketing pundits are suiting up for the ad-stravaganza, but I’m naturally more interested in the PR Bowl. It’s a big part of the marketing investment, and it’s fun to watch brands try to score free media coverage weeks ahead of time. But, one much-practiced play that’s losing ground is the “banned” ad….
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