Crenshaw Communications, ImPRessions, public relations • May 30, 2014
PR Lessons From 2014 Commencement Speakers
Commencement is not only a rich season for advice to those entering the “real world”; it also offers learnings for professional communicators, as well as opportunities for the boldface names who do the speaking. Here’s my list of lessons from those people and institutions who’ve set examples – both for good and ill – for […]
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Crenshaw Communications, ImPRessions, public relations • May 22, 2014
Is PR The New Advertising?
Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and […]
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communications, Crenshaw Communications, ImPRessions, public relations • May 15, 2014
Good Public Relations Is A Two-Way Dialogue
In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning […]
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communications, Crenshaw Communications, ImPRessions • May 7, 2014
To Be A Better Communicator, Listen
One of the overlooked skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge. There’s the speed of digital […]
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Crenshaw Communications, ImPRessions • May 1, 2014
Lies (PR) Agencies Tell
In a gem of a client-agency scene in Sunday’s episode of “Mad Men,” Harry Crane is called into a client meeting to reassure them that SCP’s media-buying technology is every bit as good as that of rival Grey, whose new “computer” has been written up in The New York Times. Thinking on his feet, Harry […]
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