Our Insights

Crenshaw Communications, PR Fish Bowl • June 7, 2015

PR-Savvy Gifts That’ll Sharpen Dad’s Image

Father’s Day is right around the corner, and PR-savvy professionals know there are certain gifts that are not only sure to please Dad, but will sharpen his image at the same time. Whether the dad in your life is the briefcase-toting, cuff link-wearing type, or the kind who’s happiest covered in sawdust and elbow grease, here […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 4, 2015

A Journalist’s POV: Questions From A NY PR Firm

In the hectic world of consumer and tech PR, finding journalists you can have a relationship with — who will read your emails, respond, and whenever they can, say “yes” to your pitch — is a gift. Liz Brody, Glamour‘s News Director, is one of those journalists. Previously she was news and health director at […]

PR Fish Bowl, public relations • June 2, 2015

Six New Words To Liven Up Tech PR

Inspired by a crowdsourced list of “new words we should add to a dictionary,” here are some of the words we’d love to christen for use in tech PR, and our reasons why. “Textpectation“ — (noun) The anticipation felt while waiting for someone to respond to a text. You know the feeling — you’ve been […]

Crenshaw Communications, ImPRessions, public relations • May 29, 2015

Five Qualities Of The Best PR People

We in the PR agency business talk a great deal about “talent,” and with good reason. It’s what we’re selling. And in my mind there’s a nature vs. nurture debate about what makes a talented PR practitioner, particularly in the agency environment. So, are PR stars born or made? Are they great at what they […]

Crenshaw Communications, PR Fish Bowl, public relations • May 29, 2015

Five Ways To Ace A PR Presentation

Your PR agency team has made the finals and is invited to present your brilliant campaign recommendations. You’ve succeeded “on paper” and now must bring your strongest talent to seal the deal. Here are some pointers to help ace the process. Know your audience. Learn as much as you can about them ahead of time. Who are the decision-makers? Who might have […]

PR Fish Bowl • May 27, 2015

Five Books That’ll Change The Way You View PR

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession. […]

Crenshaw Communications, ImPRessions, public relations • May 22, 2015

Six Personal PR Tips For Introverts

It’s the age of personal branding, and everyone is expected to be their own best PR person. If you’re a startup founder, a company CEO, or simply a business professional wanting a higher profile, you’re meant to be relentlessly building an image as — maybe an innovator. Or, possibly a change agent. Certainly a thought […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 21, 2015

Top Tips For A Successful PR Media Tour

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you […]

PR Fish Bowl, public relations, SEO • May 19, 2015

Pump Up Your Website’s PR Potential

As a consumer and tech PR agency, we sometimes field journalist questions on matters that should be on a client website, or we actually get media complaints about the site. So we have to ask, is your website helping your PR efforts? Are you getting the results you need? Have inbound inquiries steadily risen? Is content […]