Our Insights

News • April 30, 2015

New Partnership For Budgee The Robot

Crenshaw Communications is creating a partnership for client Five Element Robotics and the ICSC (International Council of Shopping Centers) to explore putting robots such as Five Elements’ Budgee in shopping centers. Here, Five Elements CEO Wendy Roberts introduces Budgee to Jesse Tron, ‎Director, Communications & Media Relations for the ICSC at Short Hills Mall […]

Crenshaw Communications, PR Fish Bowl • April 29, 2015

PR Lessons From Awesome Mother’s Day Campaigns

Mother’s Day presents the perfect opportunity to boost your PR campaign, whether your company or brand is in household goods or wearable technology. Sometimes dubbed a “Hallmark Holiday,” the occasion is sure to generate social buzz and sharing, so why not position your brand to be in on the action? We looked at some of the […]

Crenshaw Communications, News • April 29, 2015

Making the Case for Robotics in America

Working with one of our newest clients, Five Elements Robotics, we recently placed this bylined piece in Enterpreneur on why America needs to join the global trend toward embracing robotics as a normal part of life. With our assistance, Wendy Roberts, Five Elements CEO, makes the case that robots are the way of the future. They will […]

Crenshaw Communications, PR Fish Bowl • April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three […]

ImPRessions, public relations, SEO • April 27, 2015

8 Painless Ways To Write For SEO (Without Sounding Like A Bot)

By now most PR agency professionals know that Google algorithm changes over recent years have been a boon for PR by rewarding content quality over keyword-stuffed news releases or shady backlink schemes. That’s great, but the importance of SEO in PR and content marketing and the growth of branded content means that we must learn […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • April 24, 2015

Digital Tools No Tech PR Team Should Be Without

Technology public relations isn’t rocket science (okay, except when it is!), but soaring past the competition is easier when you have the right tools. They can improve every aspect of tech PR, from wooing and winning over the CEO to achieving and reporting top-notch results. Want to make a quantum PR leap? Try some of […]

PR Fish Bowl • April 21, 2015

PR And The Power Of Podcasts

As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful […]

Crenshaw Communications, ImPRessions, public relations • April 20, 2015

Three Content Trends That Impact Public Relations

Content is still king, and as most PR professionals are aware, the kingdom is only growing. Brands are building newsrooms, journalists are moving to the dark side, and it seems like there’s a new social platform born every week or so. So, it’s particularly important for PR and content pros to stay on top of […]

Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • April 17, 2015

How PR Responds To Negative Media Coverage

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind […]