Our Insights

Crenshaw Communications, ImPRessions, public relations • May 15, 2015

Ultimate PR Lessons From "Mad Men"

For eight years “Mad Men” has chronicled the golden age of American advertising and the rise of its most iconic agencies, but it also offered insights about public relations – the practice of PR more than the business itself. Here, then, in an homage to the show that’s kept us riveted throughout those years, are […]

Crenshaw Communications, PR Fish Bowl • May 14, 2015

3 Groups That Deserve Good PR This Memorial Day

As a consumer and tech PR agency we routinely analyze the calendar to consider the best ways to tell stories that are relevant and compelling, and with Memorial Day around the corner, we find tons of examples. As the date approaches, expect to see and hear stories about remembrances, ceremonies and individual stories of bravery and sacrifice. […]

Crenshaw Communications, ImPRessions, reputation • May 12, 2015

PR Lessons From The Internet Shame Machine

Building a reputation can take years, but you can lose it in a PR minute. Britt McHenry is a recent example of the internet shame machine. The previously obscure ESPN journalist was videotaped hurling harsh insults at an employee of a company that towed her car. Her one-week suspension touched off a debate involving entitlement, […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 11, 2015

The Summer PR Internship: Best Practices

A summer internship can be a stepping stone to a brilliant PR agency career. We’ve hired some of our interns as full-time staff and are proud that our program helps identify future consumer and tech PR stars! In fact, we’ve been spot on in selecting candidates who’ve provided real value to our company, and the […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • May 7, 2015

Six Tips for Attracting the Best PR Agency Staff

To build a great PR agency, you need great employees. Like any creative services business, a public relations or content marketing company is only as good as its talent. Here are the ways that agencies can bring in the best. Cultivate a strong sense of identity and culture. The most attractive companies are those that […]

Crenshaw Communications, PR Fish Bowl, public relations • May 5, 2015

Decoding Tech PR Jargon

Tech PR professionals, like all PR people, love their jargon. With its highly technical applications, products, and services, the world of technology startups, ad tech providers, and enterprise “solutions” is ripe with opportunity for creation of buzzwords that can leave non-techies baffled. Planning a tech PR program means not only mastering what these terms actually mean, but […]

Crenshaw Communications, ImPRessions, public relations • May 4, 2015

The 7 Plots For PR Storytelling

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. Never mind the category; the words “born out of frustration” immediately piqued my interest. It’s something we can all identify with, and that simple beginning signaled a […]

Crenshaw Communications, ImPRessions, public relations • May 4, 2015

The 7 Plots For PR Storytelling

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. Never mind the category; the words “born out of frustration” instantly piqued my interest. It’s something we can all identify with, and that simple beginning signaled a […]

Crenshaw Communications, News • May 1, 2015

NBC in Connecticut, and ZetrOZ, Inc.

We spent the afternoon on site at the University of Connecticut Health Center, where client ZetrOZ, maker of wearable technology for pain therapy, was being filmed by NBC Connecticut. The segment features an interview with ZetrOZ founder George K. Lewis, Jr., along with a UConn Health center physician and patient who was treated with sam®, […]