Crenshaw Communications

Crenshaw Communications, News • February 20, 2014

Wearable Technology Company ZetrOZ, Inc. Names Crenshaw Communications As PR Agency

We’re pleased to announce that Crenshaw Communications has been tapped by ZetrOZ, Inc. a bio-innovative technology company, as its public relations agency of record after a competitive review. It’s a particularly exciting project, because ZetrOZ is breaking new ground in medical therapeutics for pain management and healing. Founded by a twentysomething wunderkind scientist, it is […]

Crenshaw Communications, PR Fish Bowl, public relations • February 18, 2014

PR Pros, Avoid These Common Broadcast Interview Mistakes

Preparation is more than half the battle when arranging a broadcast interview for a PR client or spokesperson. Whoever your client may be – tech guru, CEO of a major consumer company or a celebrity spokesperson, there are always pitfalls to avoid! Check these out to help you prepare your PR client for a TV […]

communications, Crenshaw Communications, ImPRessions, public relations • February 16, 2014

Why Do Women Outnumber Men At Top PR Firms?

Why are there so many women in PR? Seventy-three percent of PRSA‘s membership is female, and it puts the total number of women in the profession at 80 percent or higher. It wasn’t always that way. Thirty years ago, men were actually in the majority at PR agencies and companies. Today, women predominate, especially at […]

blogging, communications, Crenshaw Communications, ImPRessions • February 11, 2014

Seven Questions For The Right PR Firm (Before You Hire Them)

If an agency search is like dating, then selecting the right PR partner is almost akin to popping the question. And the emotions can be similar, — anticipation, high expectations, even euphoria. The prospective agency checks out when it comes to your key criteria, and you seem to have chemistry. What more do you need to […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 11, 2014

PR Pros, Get Your Clients into Long-Lead Publications

Even as another snowstorm bears down on us in the East, smart NY PR firms know that now is the time to pitch relevant clients to the glossy pages of shopping and shelter magazines for summer issues. Although it may seem quaint to work on a consumer or B2B story that won’t appear online instantly, […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 7, 2014

Top Tips for Financial Services PR Pros

This Sunday marks the 50-year anniversary of the Beatles’ American invasion. Of the hundreds of memorable songs recorded by the group, their trilogy to the almighty dollar – Taxman, Baby You’re a Rich Man and Money Can’t Buy Me Love underscores an eternal truth. Money is and has always been a hot topic. This is […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • February 4, 2014

PR Agencies: Does Your Client’s Plan Include a Social Media Policy?

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social […]

communications, Crenshaw Communications, ImPRessions • February 4, 2014

8 Shortcuts For Creating A Strategic PR Plan

Public relations has earned its stripes as part of the overall marketing mix; most marketers agree that a strategic PR plan can play a key role. Yet PR too often appears as a few tactics in a presentation deck: press releases, media interviews, executive speeches, media briefings. Even for PR practitioners, there can be a […]

Crenshaw Communications, PR Fish Bowl, public relations • January 31, 2014

Tips From A New York PR Agency: Make Your Blog Stand Out

In browsing the blogosphere, one runs into quite a few examples of “blogging for blogging’s sake.” In other words, someone read in the PR handbook that a blog is a surefire way to attract eyeballs to a company’s website. Well, it’s not. A blog has to be treated like any other part of a strategic […]