Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • April 29, 2014

When PR Pros Pitch Media: Do This, Not That

With apologies to the popular Men’s Health “Eat This, Not That” column, here are some tried and true strategies to employ when pitching a story on behalf of your latest B2B, tech or consumer PR client. Pitch in private, not in public. In other words, by email, text, or phone, not Twitter or Linked In. […]

blogging, Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 27, 2014

The Art and Science Of A PR Plan

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and […]

blogging, Crenshaw Communications, ImPRessions, public relations • April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By […]

Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 22, 2014

PR Pros: Secure That CEO Byline

How many PR firms have NOT promised a bylined article to the CEO of a client company in the name of “thought leadership”? We venture to say none. A CEO-penned article (with tremendous assist from a qualified PR team) in a top business pub or vertical is a powerful tool in the B2B PR arsenal. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 18, 2014

PR Pros "Celebrate" Stress Awareness Month

Of course many of us are observing Passover and Easter this week, but did you know that April is also “Stress Awareness Month”? With public relations a perennial “top-of-the-list” candidate for stressful careers, we thought we would examine some of the stressors PR pros bemoan. A client “goes dark” for more than a few days, […]

communications, Crenshaw Communications, ImPRessions, public relations • April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception. But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to […]

Crenshaw Communications, PR Fish Bowl, public relations • April 15, 2014

5 Reasons Not To Ditch Your PR Agency And Go In-House

On the premiere episode of the final season of “Mad Men,” the ever-resourceful Joan tries to salvage the Butler Shoe account when she learns a new marketing head is bent on taking the advertising in-house, for reasons having more to do with his own ego than real business needs. Realizing she’s in over her head, […]

communications, Crenshaw Communications, ImPRessions, public relations • April 10, 2014

PR Isn’t Dead, But It Should Be Reincarnated

Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • April 10, 2014

How Strategic PR Makes A Milestone Work Harder

This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in […]