Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • May 22, 2014

Is PR The New Advertising?

Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and […]

Crenshaw Communications, PR Fish Bowl, public relations • May 22, 2014

A Journalist’s View: Three Questions From A PR Pro

Here’s another dispatch from our ongoing conversations with top journalists on best media relations practices. Today we interviewed Mandi Woodruff, who covers personal finance for Yahoo! Finance, having recently moved from a similar position at Business Insider. Mandi shared her insights on PR professionals and the interview process. When a PR person asks for interview […]

Crenshaw Communications, PR Fish Bowl, public relations • May 19, 2014

Five Things Clients Should Never Do To Their PR Agencies

When a client retains a PR firm, it is with the best of intentions. The company has an important business story to tell, a new consumer product launch or an issues battle to win. But often, good intentions are thwarted when the rubber meets the road. Perspectives change, personality traits come to fore and soon […]

communications, Crenshaw Communications, ImPRessions, public relations • May 15, 2014

Good Public Relations Is A Two-Way Dialogue

In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning […]

Crenshaw Communications, PR Fish Bowl, public relations • May 13, 2014

Anatomy Of A B2B PR Success

Sometimes a B2B PR team meets with a client to discuss a product launch and despite client enthusiasm for the project, they have a sinking feeling that there’s not really any “there there.” Other times, a team walks away buoyant with the knowledge they’ve got a hot story. For client Findaway World, publishers of electronic and audiobooks […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2014

Six Reasons Why You Want A Mom On Your PR Team

As Mother’s Day approaches and we get ready to celebrate the moms in our life for all they do to keep their families’ lives running smoothly, we thought it a good time to recognize the role their rare skill set plays in managing a PR program of any kind — B2B, consumer and everything in […]

communications, Crenshaw Communications, ImPRessions • May 7, 2014

To Be A Better Communicator, Listen

One of the overlooked skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge. There’s the speed of digital […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

It’s every intrepid PR practitioner’s dream to get inside the brain of a working journalist and see what makes them tick. In an effort to get there, we are inaugurating a regular feature called “A Journalist’s View: 3 Questions From A PR Pro.” Our first journalist is Lisa Collier Cool, a bestselling author, award-winning health […]

Crenshaw Communications, ImPRessions • May 1, 2014

Lies (PR) Agencies Tell

In a gem of a client-agency scene in Sunday’s episode of “Mad Men,” Harry Crane is called into a client meeting to reassure them that SCP’s media-buying technology is every bit as good as that of rival Grey, whose new “computer” has been written up in The New York Times. Thinking on his feet, Harry […]