Crenshaw Communications

communications, Crenshaw Communications, ImPRessions, public relations • April 8, 2014

Public Relations And The Boycott Culture

Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of […]

Crenshaw Communications, marketing, PR Fish Bowl, public relations • April 3, 2014

Does This PR Firm Make Me Look Fat? How To Know If Your Agency Is A Fit

Is a little voice telling you that you and your current PR agency are suffering from the business equivalent of the seven-year itch? Are you “growing apart”? Could they be “just not that into you,” or vice versa? There are warning signs that it may be time to re-evaluate and get a fresh start with […]

Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2014

Making Consumer And B2B Tech Events Special

A mainstay of a well-rounded public relations campaign is the special event. Be it a blogger showcase for a new technology device or a reception to mark a milestone anniversary, in capable PR agency hands, an event must be special to attract the right media and score coverage. Here are six smart ways to make […]

Crenshaw Communications, ImPRessions, public relations • March 31, 2014

Things You Should Never Say To A PR Agency

Every public relations agency executive delights in hearing from prospective clients. One of the great things about the business is that you never know which award-winning campaign, career-changing relationship, or high-profile engagement might be just around the corner. But a typical part of the chase is a series of calls or meetings with client prospects […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • March 28, 2014

Why You Need To Hire A PR Firm Now

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 25, 2014

Search Techniques Will Fill That Tech or B2B PR Position Today

Job needs in New York public relations firms can turn on a dime. You land a new tech or B2B project and after the celebrating, you ask who will staff it? Great employees are the lifeblood of any PR staff, agency or in-house. What can you do to ensure you get the most qualified candidates? […]

communications, Crenshaw Communications, ImPRessions, public relations • March 23, 2014

The Evolution Of PR Thinking

Recently a group of senior PR agency colleagues gathered for a conversation about changes in our industry and what PR professionals need to do to remain competitive. The consensus was that advertising, though badly disrupted by digital and social media, was doing a better job of reinventing itself than our industry. The news isn’t all […]

Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • March 21, 2014

Tips to Whip Your Business Blog Into Spring Shape!

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up […]

Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • March 18, 2014

Spring-Clean Your Tech PR Tool Kit

Though much of the nation’s weather belies it, spring starts March 20th. With it comes a good excuse to examine how your PR firm is doing “digital” and do some sprucing for the rest of the year. Start with these five tips. Define and declare. Everyone wants to jump on the tech PR bandwagon. If […]