Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • March 14, 2014

Put Your Best (PR) Face Forward

Do PR agency pros and their clients have something to learn from Pope Francis on his one-year anniversary? According to veteran papal watcher and professor Father John Wauck, perhaps so. “Francis is…a transparently happy person,” Wauck says. “And it sounds really simplistic, but unfeigned happiness on the part of a public figure is not that […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

At our New York public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key […]

communications, Crenshaw Communications, ImPRessions, public relations • March 7, 2014

7 Reasons To Work At A PR Firm

For those set on a career in PR or communications, there are many forks in the road. Here’s the argument for a stint at a public relations agency, as opposed to a corporate or nonprofit gig, as a great place to start. Our bias is for a smaller, independent agency, but it’s really more about […]

Crenshaw Communications, PR Fish Bowl, public relations • March 7, 2014

The Elusive PR Prospect: When They’re Just Not That Into You

PR firms are often asked to develop proposals on spec in order to secure business from a potential client. Sometimes it’s as simple as a word document laying out a strategy to solve a communications challenge, or it can be an excruciatingly detailed RFP (sometimes known as Request for Pain!) It also happens that many […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 4, 2014

PR Agencies’ Faux Pas: Art Imitates Life?

Anyone at a New York PR firm has experienced those “you can’t make this stuff up” moments. Whether dealing with a touchy tech reporter or a mercurial consumer PR client, things happen. But how good are you at telling the difference between true-life PR disasters and those occurring only on TV? Answers to “art” or […]

communications, Crenshaw Communications, ImPRessions, reputation • February 28, 2014

Five Ways To Create The Right CSR PR Plan

Corporate or brand reputation is often at the heart of a sound public relations strategy. And the companies who enjoy the best corporate reputations are typically those who make a commitment to social responsibility. The reasons are many: a strong reputation can help an organization differentiate its products and services, attract talent, and even mitigate […]

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2014

Ask The PR Pro: How Does Your SEO Grow?

We have entered the age of sophisticated and strategic content marketing by savvy PR agencies. However, there are still marketers in the SEO “stone age” who rely on tweaking keywords and links in the hopes of landing higher search listings. If you find yourself in the latter (and lacking) category, there are some important takeaways […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one: “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client […]

Crenshaw Communications, PR Fish Bowl • February 21, 2014

Turn A Friend Into A PR Firm Client? Here’s How!

A recent Canadian survey found that doubling your number of real-life (as opposed to Facebook) friends has an effect on well-being equivalent to a 50% increase in income. Impressive. And it made us wonder if some of these same friends could also help generate a real-life increase in income at your PR firm. It turns out that this can be the […]