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communications, Crenshaw Communications, ImPRessions, public relations, reputation, social media • March 7, 2013
How To Protect Your Digital Reputation
A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public […]
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creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 5, 2013
Becoming A Media Source
When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR pro’s dream is for the tables to flip and the media to approach us. It’s not that hard […]
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blogging, Crenshaw Communications, ImPRessions, public relations • March 1, 2013
Can Working From Home Work? Marissa Mayer Doesn’t Think So.
Professional women talk about standing on the shoulders of those who came before, or walking in the footsteps of powerful mentors. So, when a role model steps off the usual path, it rankles. Yahoo CEO Marissa Mayer probably didn’t anticipate that her ban on working from home would strike such a nerve. (And if you’re […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 1, 2013
Salutations And Signoffs
While it seems like just a simple hello or good-bye, email salutations say something about you and your company. And given that they constitute your first and last digital impression, they should not be taken for granted, dismissed or trivialized. So what is the right way to begin or end a simple business correspondence in […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 27, 2013
Make Traveling For Work, Work!
The prospect of business travel can cause anxiety in even the most intrepid PR pro. And, even though we can Skype and chat via FaceTime sometimes there is no substitute for “being there.” With this in mind, here is a guide to making that next trip for work, work as hard as it can for […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 22, 2013
Enhancing Oscar
Merely watching the Oscars on your flat screen is so five minutes ago! As we in the PR business know, nearly every experience can now be enhanced with a combination of devices, apps and social media know-how. If you are, by some chance, ONLY watching the Oscars on one screen, get with the program! Here […]
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communications, Crenshaw Communications, ImPRessions, public relations • February 20, 2013
How To Think Like A PR Person
What is it about professional stereotypes? Take public relations, for example: are certain people innately attracted to it, or do we adopt habits and personality traits over time? When an entry-level staffer asked me how to “think like a PR person,” it actually got me thinking…about PR. What differentiates someone in our business? Here’s my […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 19, 2013
What PR People Really Do All Day
PR pros have several “products” – creative brain power, smart strategy and arms and legs to implement. This all translates to how practitioners spend their TIME – the agency world’s key to billability. Understanding exactly what a PR agency team truly does throughout the day enables account managers to see if an account is running […]
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Crenshaw Communications, ImPRessions, public relations, SEO, social media • February 13, 2013
7 Ways To Bridge The PR-SEO Gap
Public relations and SEO have never been more compatible. Ever since Google began its Panda and Penguin updates, links from sites with high domain authority, like mainstream media outlets and popular blogs, have taken on greater importance. Hundreds of questionable backlinks don’t matter as much as they once did. In giving more importance to high-quality […]
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