Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2013

It’s Award Season – Even In PR

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • January 21, 2013

Armstrong Interview Is A Winner for Oprah

Lance Armstrong’s much-touted one-on-one confessional with Oprah, broadcast last Thursday and Friday on the Oprah Winfrey Network (OWN), was a winning performance. Not for Armstrong; for him, the road ahead seems very rocky. But for Oprah and her namesake network, the sitdown was a breakout accomplishment. You could practically hear the sound of millions of […]

Crenshaw Communications, PR Fish Bowl, public relations • January 21, 2013

Why Boring Isn’t Always Bad

It’s probably fair to say that in today’s plugged-in, social world, our boredom threshold is very low. I know even waiting at Starbucks for a few minutes can induce severe ennui. There are some current theories though, that suggest a little boredom is good for everyone. Here is why. First, the researchers had to come […]

Crenshaw Communications, ImPRessions, public relations • January 15, 2013

What I Learned About PR From Dan Edelman

When I heard the news that Dan Edelman, founder of the eponymous public relations firm, had passed away at 92, I was stunned. Then I asked myself why. After all, 92 isn’t young, and I’d heard from former associates that Dan had been in poor health. Sad, yes, but why was it so shocking? If […]

Crenshaw Communications, PR Fish Bowl, public relations • January 10, 2013

The Hellfire And Damnation School Of Journalism

Confession: I am a word nerd. I read incessantly. I love Scrabble, the Times crossword and Words with Friends. When I’m bored, I anagram, just for fun. Therefore, I’m always on the lookout and (listenout?) for great turns of phrase and colorful language, particularly when there’s evidence of a trend afoot. I noticed just such […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 9, 2013

AIG Avoids PR Disaster, But Barely

It seemed like a joke. AIG, the poster child for the greed, profligacy, and fiscal incompetence that helped trigger the 2008 financial meltdown, announced it would consider suing the U.S. government over the terms of its $182 billion rescue. This, just a week after the company launched a pricey ad campaign trumpeting its turnaround and […]

Crenshaw Communications, PR Fish Bowl, public relations • January 8, 2013

Logo Logic

There have been many logo debacles over the last few years. One of the more recent and notable uproars occurred within the University of California statewide system. UC officials decided to change its look after 144 years by “quietly” unveiling a new logo this past November. As casual as that may sound to some, it […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • January 3, 2013

8 Ways To "Socialize" A PR Campaign

Social media can be like a “secret sauce” for public relations programs. Even if it’s not the main ingredient, it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for extending a PR campaign through social media. Define your goals. At times companies feel pressed to make […]

Crenshaw Communications, PR Fish Bowl, public relations • January 2, 2013

A PR Apps Wishlist

“There’s an app for that!” We have become dependent on the best apps for Smartphone and other mobile devices in both personal and professional life and look forward to the latest and greatest. Here are some promising new apps to make our lives a little bit easier in 2013. Asana Ideal both for individual users […]