Our Insights

communications, Crenshaw Communications, ImPRessions, public relations, reputation • December 28, 2012

Secrets of a Successful CSR Campaign

It’s no surprise that public trust in corporations, along with government and faith institutions, seems to be at an all-time low. According to the Reputation Institute’s 2012 Corporate Social Responsibility RepTrak 100 Study, only 17% of respondents trust what companies promise in their marketing. What’s more, a mere 6% perceive the top 100 companies as […]

Crenshaw Communications, PR Fish Bowl, public relations • December 27, 2012

Merry Mad Libs 2012

The Global Language Monitor has released its annual list of the Top Words of the year. “’Apocalypse’ tops the list. Armageddon, and similar terms reflect a growing fascination with various ‘end-of-the-world’ scenarios,” said Paul JJ Payack, President of the Global Language Monitor. In fact the list is chock-a-block with some scary terms! Once again, with […]

Crenshaw Communications, PR Fish Bowl, public relations • December 25, 2012

PR Skills You Need (And Won’t Find On Google)

In a recent Seattle Times piece, Allison J. Head announced her qualms about new workers. Like many young PR folks today, I am a child of Google. As long as there’s been internet, we’ve had questions and Google’s had the answers. However, not every on-the-job dilemma can be solved by the master search engine. Here […]

Crenshaw Communications, PR Fish Bowl, public relations • December 21, 2012

PR For Mr. Claus

For many PR pros, the days leading up to Christmas can be eerily quiet. After weeks of intense holiday outreach, the somewhat sudden slow down can be jarring – clients taking vacation time, reporters’ OOO emails flooding your inbox. Which had me thinking, what if Santa was our client? There certainly wouldn’t be a pre-holiday […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • December 20, 2012

The Most Notable CEO Apologies Of 2012

The public apology has long been a staple of PR and reputation management, and this year saw a large number of C-level mea culpas. Some were mandated, while others were designed to beg forgiveness, right wrongs, or restore good will. Here’s my list of the most notable. Picture this: Instagram is forced to backpedal after […]

Crenshaw Communications, PR Fish Bowl, public relations • December 18, 2012

5 PR Relationship Builders For The New Year

The New Year is almost upon us, and with it, the resolutions. One thing that we can all resolve to improve is our relationships. Relationships are central to our success in the business world, so why not make sure we make the best of every potential opportunity? Here are some tips to consider when resolving […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 13, 2012

12 Days Of Christmas (or holiday of your choice) PR Edition

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12 […]

branding, communications, Crenshaw Communications, ImPRessions, marketing, public relations, reputation • December 12, 2012

Five Ways PR Can Build Brands

It’s been said that PR drives reputation, while marketing builds brands. But that simplistic premise defines both PR and brand far too narrowly. It may not always take the lead in brand-building, particularly with large, global companies, but there are many ways in which the classic PR approach and tactics help defend, deepen, and even […]

Crenshaw Communications, PR Fish Bowl, public relations • December 11, 2012

Year-End PR Winners And Losers

Year-end wouldn’t be year-end without the inevitable lists! In PR it’s instructive (and full of just a little schadenfrude) to reflect on those who burnished their PR image and those who bruised and battered it. Here’s our best shot at PR Winners and Losers. See what you think. PR Winners Chris Christie Jersey’s often-mocked Republican […]