Our Insights

blogging, communications, Crenshaw Communications, ImPRessions, public relations • July 31, 2012

When PR People Overshadow Their Clients

A while back, my firm was in a competitive review for a plum account. At our meeting, the potential client confided that he’d just come from a session with a well-known name in our industry and had crossed him off the list. The client wasn’t impressed. Or, rather, he was, but in the wrong way. […]

Crenshaw Communications, PR Fish Bowl, public relations • July 31, 2012

So You Want to Work in Luxury Goods PR

by guest blogger sodelba alfaro So You Want to Work in Luxury Goods PR Although it would seem counter-intuitive, now is actually a good time to be handling PR for a luxury brand. Fueled by increasing demand in China, luxury goods makers are resisting the global economic slowdown and gaining large profits with the sales […]

Crenshaw Communications, PR Fish Bowl, public relations • July 26, 2012

Universal Truths About Pitching PR Clients

Right now, we’re waiting to hear whether we have won some new clients pitched in competitive presentations over the last 90 days. Granted, we may not win them all, but whatever the outcome, I am proud of our efforts and have decided to dissect the reasons why I feel so confident. These are my personal […]

communications, Crenshaw Communications, ImPRessions, social media • July 24, 2012

Are We Too Old To "Get" Social Media?

Cathryn Sloane’s recent post arguing that social media managers need to be 25 or younger was a bombshell. Not so much because of her youthful myopia; that’s not rare. Or even the (somewhat shaky) thesis that because her peer group grew up with social media and used it socially to start, they understand its business […]

Crenshaw Communications, PR Fish Bowl, public relations, time management • July 23, 2012

PR Internship Dos And Don’ts

by guest blogger Lauren Silverman In PR, tangible experience is just as important as classroom experience (if not more). Real-world opportunities build skills and provide an integral part of any career path. It is important to know at the outset that internships are a two-way street and it’s the intern’s responsibility to maximize the experience. […]

Crenshaw Communications, PR Fish Bowl, public relations • July 19, 2012

Do We All Have Nomophobia?

Last summer on a bike trip through Montreal, my Blackberry was accidentally drenched in sunscreen. The little keypad just oozed off and you could see oil inside the screen. It was messy and sad and caused me to sweat and hyperventilate at the thought of how long I might be without a phone. Now that […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • July 17, 2012

Can Penn State’s Reputation Be Saved?

Among the casualties of the Penn State sexual abuse coverup were the personal reputations of university officials, including the late football coach and sports icon Joe Paterno. Paterno, Spanier, Curley, Schultz and others will be forever linked to the efforts to minimize and conceal shocking crimes against children. (Who can forget the email in which […]

Crenshaw Communications, PR Fish Bowl, public relations • July 13, 2012

Who I Follow On Twitter And Why

by guest blogger Claire Shriver Celebrity gossip, daily news, pictures of your friends—Twitter has it all. As a college student and PR intern who enjoys reading and writing in 140 characters or less, I’ve found Twitter to be the ideal location for new and (for the most part) accurate information when I want it, where […]

communications, Crenshaw Communications, ImPRessions, social media • July 10, 2012

SCOTUS And What It Means When The Media Get It Wrong

Media mistakes happen all the time. Publicists joke about mangled names and massacred quotes, and even The New York Times – especially The New York Times – is regularly skewered over its errors and omissions. But occasionally media get it wrong in a big way, – an unforgivable, historically indelible, “Dewey Beats Truman” way. That’s […]