Our Insights

PR Fish Bowl • June 19, 2012

Know Thy Niche! PR Tips For Micro-Targeting

Sure, your client wants The New York Times, The Wall Street Journal, and USA Today. Penetrating these publications means huge exposure for the company and a great coup for a PR pro. But sometimes an effective niche blogger campaign can be just as valuable. With a hyper-targeted focus, niche placements can drive sales and build […]

Crenshaw Communications, PR Fish Bowl, public relations • June 15, 2012

PR Agency Job Titles We’d Like To See

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • June 12, 2012

2012 Commencement Wisdom For New (And Old) Graduates

There’s just something about graduation season. Even those of us whose commencements are far in the past can catch some fresh inspiration from the wisdom dispensed at the annual college rites. And for the speakers, it’s often a strategic PR move where boldfaced names look to be humorous, colorful, and newsworthy. Here’s a recap of […]

PR Fish Bowl, public relations • June 12, 2012

What the Best Media Contacts Do And Don’t Do

If you’ve been in PR long enough, there’s no doubt you’ve received some nasty emails from short-fused journalists who’ve been inundated with misdirected, off-target and just wrong pitches. A few weeks ago, I ended up getting the exact opposite; a good-natured note from a high-profile journalist letting me know that he couldn’t cover a story […]

Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2012

A PR Agency’s Take On Mad Men

As the season winds down on one of my favorite shows (that just happens to focus on an industry close to my own) it’s fun to look at what the show got “right” about our world of agencies and clients. Granted, the season isn’t over yet – the agency could sink a big fish client […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • June 6, 2012

Jason Alexander’s Apology Is A PR Homerun

We communications pros like to use words like authenticity, transparency, and honesty. Too often, they’re empty cliches. But every now and then, they jump out at you. Take the latest public apology to go viral. I don’t know anything about cricket, so when I read that actor Jason Alexander had called the game “gay” in […]

PR Fish Bowl, public relations • June 5, 2012

Planning The Perfect Client Meeting

For client meetings—content always trumps style. However, presentation definitely plays a part when PR pros are attempting to impress a visiting client. To make sure all of your bases are covered – from substance to style – here are 3 tips for the perfect client meeting. Preparation is Key In PR, details can make or […]

Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2012

A Tale of Two Cities, And Life For PR Pros

By guest blogger George Drucker LA and NYC – two great towns for building a career in the communications business; two great places to live and play. And I’ve had the benefit of working and living in both. People often ask me how New York and L.A. differ when it comes to the PR agency […]

Crenshaw Communications, ImPRessions, public relations • May 31, 2012

7 Ways PR Can Support Lead Generation

PR pros naturally believe that a well crafted public relations program is a sound investment for most businesses. Yet we often caution clients against thinking about PR as a reliable way to generate demand. It tends to work best as a branding tool. Publicity can result in bursts of lead or business generation when a […]