Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • May 29, 2012

Nudging New Business Along

This week our agency is putting finishing touches on an RFP that might never have been offered to us if we hadn’t been stoking the fires of a relationship for some time. We are also having an exploratory call with a potential client on whose radar we might never have been, if we hadn’t pursued […]

communications, Crenshaw Communications, ImPRessions, public relations • May 24, 2012

7 Reasons Why Your PR Isn’t Working

Why are some PR programs more successful than others, and what should you do when faced with a media relations program that just isn’t gaining traction? Here are a few common PR mistakes. You rely on blasting press releases rather than telling a story. “PR” isn’t shorthand for “press release.” A newswire spam strategy might […]

communications, Crenshaw Communications, crisis management, ImPRessions, leadership, public relations, reputation • May 21, 2012

Jamie Dimon’s Apology Tour: Is It Enough?

JP Morgan Chase CEO Jamie Dimon’s apology to shareholders last week managed to fulfill at least three prerequisites for a public mea culpa. It was swift, it was direct, and the CEO took responsibility for the bank’s $3 billion trading loss in a hedge gone wrong. Dimon used words like “egregious,” “sloppy,” “stupid,” and “self-inflicted.” […]

Crenshaw Communications, PR Fish Bowl, public relations • May 15, 2012

How To Network Like A PR Pro

A guest post by networking and PR pro, our very own George Drucker. Which would you rather do? Make cold calls and send emails to names from a directory trying to convince them that they should see you and your agency; or send one email that says, “So glad we met recently at the Jones […]

communications, Crenshaw Communications, crisis management, ImPRessions, leadership, public relations, reputation • May 14, 2012

Crisis Management: When The Crisis Is The CEO

It’s hard out there for a CEO. Recently, we witnessed a week’s worth of drip-drip-drip coverage about Yahoo chief Scott Thompson’s resume. The gaffe culminated in Thompson’s resignation after only four months on the job. But the controversy, on the surface, wasn’t about whether he’d faked an advanced degree, or falsely claimed Ivy League credentials. […]

PR Fish Bowl, public relations • May 11, 2012

Give The Gift Of Good PR To These Women On Mother’s Day

I was all set to wax rhapsodically about some moms who had earned terrific PR for deeds well done this year. Then the Tanning Mom appeared, followed by the Stripper Hot Dog Mom and in an entirely different category, Linda “I don’t get out of bed for less than $10,000” Evangelista and her outrageous child […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2012

Creating A Killer PR Briefing Book

The secret behind a great media interview? Sometimes, it’s the humble briefing book. Prior to a media meeting, most PR pros prepare a thorough briefing book to introduce a client or spokesperson to each individual outlet and interviewer. In “The Devil Wears Prada” the “mother of all briefing books” was an actual volume that Anne […]

PR Fish Bowl, public relations • May 4, 2012

Get Outside! (Your Comfort Zone) Conquering Common PR Phobias

It’s graduation season, which means the beginning of new and promising PR careers and summer internships. It can be a lot to handle all at once, and you’ll have to step outside your comfort zone every now and then to truly succeed. Here are the top 4 phobias I see from those just starting out […]

communications, Crenshaw Communications, ImPRessions, public relations • May 4, 2012

How To Get A Job In A PR Firm

It’s that time again, when an army of newly minted graduates hits the streets (or, more literally, their laptops) to land that first job. It may be the tightest employment market in years, but the challenge of finding work is probably good preparation for what’s to come! If you’re determined to break into PR, here’s […]