Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • April 10, 2012

Scoring The BIG PR Win

In today’s PR landscape, a high-profile article or interview can mean the difference between a happy client and a disappointed one. Your clients have the inherent need to look stronger, smarter, and better positioned than the competition, and there’s no better way to accomplish this than by scoring a great feature in an influential outlet […]

Crenshaw Communications, PR Fish Bowl, public relations • April 6, 2012

Gaffes And Goofs To Avoid In (PR) Resumes

Ahh, springtime, when PR firms revel in the rush of resumes from recent (or soon-to-be) college graduates. Rifling through the resumes and cover letters can be irksome, however, when faced with a galling and appalling array of grammar, syntax, and spelling gaffes and goofs. The following is just a sampling of what has landed in […]

Crenshaw Communications, ImPRessions, public relations • April 5, 2012

6 Reasons Why PR Is Stressful

One of my more colorful bosses was a communications exec with a very distinguished military background. His career included not only senior posts at the Pentagon, but two tours of duty in Vietnam, as a paratrooper. When things went wrong and I went crazy, he’d sometimes pat my shoulder, smile indulgently, and say, “It’s okay. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 3, 2012

What’s The PR Potential For Pinterest?

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see. […]

Crenshaw Communications, PR Fish Bowl, public relations • March 30, 2012

Can Your Social Media Use Some Spring Cleaning?

In the digital age, your home probably isn’t the only thing that needs a light dusting after a long winter. Here are a few Friday ideas to help you hit “refresh” and spring clean your social media. It’s Cut Time Just like in sports, it’s time to assess your blog feeds and email subscriptions. Are […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • March 29, 2012

JetBlue’s Response to Pilot Breakdown: Light On Crisis PR Strategy?

All airlines are prone to rough PR weather, but JetBlue seems to have more than its share. Maybe it’s because during a time of rapidly deteriorating expectations, many of us still expect more of JetBlue. It’s that rare industry bird, the customer-friendly airline. An oxymoron. So when it goes off-course, that’s news. There was the […]

creativity, PR Fish Bowl, public relations • March 27, 2012

Crafting Better New Business Proposals

New business is the lifeblood of any PR agency. Often, your written proposal is your strongest selling piece, particularly in a competitive situation. What goes into writing a winning proposal? In addition to the obvious: define the client objectives, target audience, develop a strategy and create tactics, here are some tips to make your proposal […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 20, 2012

When Good PR Succeeds Too Well

The Joseph Kony viral video drama and the Mike Daisey scandal have one thing in common. In each case, someone set out to call public attention to a serious injustice, exploitation, or crime. In each case, their efforts were rewarded beyond their wildest notions. Too well, some might say. Each begs the question, can our […]

PR Fish Bowl, public relations • March 20, 2012

Borrowing Interest (Or Stealing It!) With Breaking News

So your client isn’t making that huge “New iPad” headline news? You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist. Get […]