Our Insights

Crenshaw Communications, ImPRessions, public relations • July 4, 2012

The Case For The Independent Agency

Smaller and independent ad and PR agencies like to tout their size and status as a competitive advantage. The problem with some of those claims is that they can boil down to cost, and the message too easily becomes, “Hire us and pay less for essentially the same creative service, or a better publicity result.” […]

PR Fish Bowl • July 3, 2012

Reflections On Working With International Clients

In PR, and any business, really, adding a client or two outside of the U.S. underscores your reach as an agency, and, importantly, it can open the door to other potential new business leads. But first, PR pros must understand that there are legitimate differences involved. Here are tips for working with a company outside […]

Crenshaw Communications, PR Fish Bowl, public relations • June 28, 2012

Where Were You When You Heard The News?

Quick, do you remember how you got the news about: The space shuttle Challenger crash? The OJ not-guilty verdict? 9/11? The killing of Osama bin Laden? The Supreme Court ruling on Obamacare? I think you will find that, like me, you received word of each of these landmark news events in a different way owing […]

blogging, branding, Crenshaw Communications, ImPRessions, marketing, public relations, reputation, social media • June 28, 2012

PR Techniques: How To Get ZMOT On Your Side

Marketers like to talk about the Zero Moment of Truth, or ZMOT, for a product or brand. Loosely defined as the moment when a prospective buyer looks for online reviews and recommendations for a product, ZMOT follows the P&G tenets of the “first moment of truth,” when a customer chooses a product on the store […]

Crenshaw Communications, PR Fish Bowl, public relations • June 26, 2012

A Smart Start To Hispanic Marketing And PR

More than 52 million Hispanics currently live in the U.S., making them the nation’s fastest growing ethnic group. Hispanics have huge purchasing power, and that clout is increasing 50 percent faster than non-Hispanic groups. The segment is desirable for marketers as well as political candidates; the buzz is that GOP candidate Mitt Romney may choose […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2012

Boundless Enthusiasm For The Boundary-less Office?

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be […]

communications, Crenshaw Communications, ImPRessions, public relations • June 20, 2012

7 Deadly PR Sins or How Not To Be An Amateur

My favorite TV character rant, linked (loosely) to the practice of public relations, is the one delivered by PR pro Eli Gold of “The Good Wife,” who is played superbly by Alan Cumming. Faced with a boneheaded media relations move by a political colleague, Gold lets loose with a wonderfully escalating barrage of outrage. He […]

PR Fish Bowl • June 19, 2012

Know Thy Niche! PR Tips For Micro-Targeting

Sure, your client wants The New York Times, The Wall Street Journal, and USA Today. Penetrating these publications means huge exposure for the company and a great coup for a PR pro. But sometimes an effective niche blogger campaign can be just as valuable. With a hyper-targeted focus, niche placements can drive sales and build […]

Crenshaw Communications, PR Fish Bowl, public relations • June 15, 2012

PR Agency Job Titles We’d Like To See

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different […]