Our Insights

PR Fish Bowl, public relations • February 13, 2024

How To Measure The “Hidden” Value Of PR Work: Contextual Value

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in […]

PR Fish Bowl, public relations • February 6, 2024

What PR Teams Love Right Now: Valentine’s Day Edition

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the […]

AI, PR Fish Bowl, public relations • January 17, 2024

The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR, including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR […]

PR Fish Bowl • January 10, 2024

Changing Content Consumption Trends And What They Mean For PR

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price […]

ImPRessions, PR Fish Bowl, public relations • January 5, 2024

PR Industry Trends: Top PR Predictions For 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact, riding the waves of an evolving social […]

Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2024

Top PR Insights From 2023 – It’s More Than AI!

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. They’re based on the experience and direct observation from people at all staff levels. And 2023 has certainly been a year of wild experiences for PR professionals. We’re not just talking about ChatGPT – […]

News • January 3, 2024

PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees. An inbound […]

ImPRessions, public relations • December 30, 2023

PR Lessons From The Biggest Failures of 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there’s something to […]

ImPRessions, public relations, reputation, Uncategorized • November 30, 2023

The Risky Landscape of Public Statements: When Silence Isn’t Golden

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News, Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.” He’s talking about statements by businesses, universities, and celebrities around […]