ImPRessions

blogging, communications, Crenshaw Communications, ImPRessions, public relations • February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one: “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client […]

communications, Crenshaw Communications, ImPRessions, public relations • February 16, 2014

Why Do Women Outnumber Men At Top PR Firms?

Why are there so many women in PR? Seventy-three percent of PRSA‘s membership is female, and it puts the total number of women in the profession at 80 percent or higher. It wasn’t always that way. Thirty years ago, men were actually in the majority at PR agencies and companies. Today, women predominate, especially at […]

blogging, communications, Crenshaw Communications, ImPRessions • February 11, 2014

Seven Questions For The Right PR Firm (Before You Hire Them)

If an agency search is like dating, then selecting the right PR partner is almost akin to popping the question. And the emotions can be similar, — anticipation, high expectations, even euphoria. The prospective agency checks out when it comes to your key criteria, and you seem to have chemistry. What more do you need to […]

communications, Crenshaw Communications, ImPRessions • February 4, 2014

8 Shortcuts For Creating A Strategic PR Plan

Public relations has earned its stripes as part of the overall marketing mix; most marketers agree that a strategic PR plan can play a key role. Yet PR too often appears as a few tactics in a presentation deck: press releases, media interviews, executive speeches, media briefings. Even for PR practitioners, there can be a […]

advertising, communications, Crenshaw Communications, ImPRessions • January 30, 2014

For Super Bowl SodaStream Pours On The PR

When it comes to PR, it’s hard out there for a challenger brand. Even with creative marketing, a smaller brand is likely to be drowned out during a heavily hyped marketing event like the Super Bowl. That’s one reason why some marketers try to get their ads kicked out of the game for the (sometimes […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 27, 2014

PR Advice on Responding To Negative Coverage

It can rise from a long-simmering situation or come out of nowhere. You, or your company, is being attacked or criticized in public. The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation. Do respond. Don’t hide. In many cases, a […]

communications, Crenshaw Communications, ImPRessions • January 20, 2014

Communications Lessons From Martin Luther King, Jr.

In the half-century since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used to […]

blogging, ImPRessions • January 13, 2014

5 Ways To Be A Better PR Employee

There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in […]

Crenshaw Communications, ImPRessions • January 9, 2014

Chris Christie’s Apology PR: A Bridge Too Far?

Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days […]