ImPRessions

blogging, communications, Crenshaw Communications, ImPRessions • February 11, 2014

Seven Questions For The Right PR Firm (Before You Hire Them)

If an agency search is like dating, then selecting the right PR partner is almost akin to popping the question. And the emotions can be similar, — anticipation, high expectations, even euphoria. The prospective agency checks out when it comes to your key criteria, and you seem to have chemistry. What more do you need to […]

communications, Crenshaw Communications, ImPRessions • February 4, 2014

8 Shortcuts For Creating A Strategic PR Plan

Public relations has earned its stripes as part of the overall marketing mix; most marketers agree that a strategic PR plan can play a key role. Yet PR too often appears as a few tactics in a presentation deck: press releases, media interviews, executive speeches, media briefings. Even for PR practitioners, there can be a […]

advertising, communications, Crenshaw Communications, ImPRessions • January 30, 2014

For Super Bowl SodaStream Pours On The PR

When it comes to PR, it’s hard out there for a challenger brand. Even with creative marketing, a smaller brand is likely to be drowned out during a heavily hyped marketing event like the Super Bowl. That’s one reason why some marketers try to get their ads kicked out of the game for the (sometimes […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 27, 2014

PR Advice on Responding To Negative Coverage

It can rise from a long-simmering situation or come out of nowhere. You, or your company, is being attacked or criticized in public. The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation. Do respond. Don’t hide. In many cases, a […]

communications, Crenshaw Communications, ImPRessions • January 20, 2014

Communications Lessons From Martin Luther King, Jr.

In the half-century since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used to […]

blogging, ImPRessions • January 13, 2014

5 Ways To Be A Better PR Employee

There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in […]

Crenshaw Communications, ImPRessions • January 9, 2014

Chris Christie’s Apology PR: A Bridge Too Far?

Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days […]

Crenshaw Communications, ImPRessions, public relations • January 6, 2014

At CES 2014, PR Stunts Abound

The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s […]

Crenshaw Communications, ImPRessions, public relations • December 30, 2013

PR, Politics, and The New Transparency

In a communications strategy that will be studied by future candidates and PR pros, New York City mayor-elect Bill de Blasio opted to make his personal story, epitomized by his strikingly attractive biracial family, the centerpiece of his campaign. His pledge to bring NYC’s “tale of two cities” to a happy resolution was conveyed in […]