ImPRessions

Crenshaw Communications, ImPRessions, public relations • August 26, 2013

Smart PR Move of the Week: "I’ll Send You to Belize"

On AMC’s irresistible “Breaking Bad,” now in its final season, “going to Belize” isn’t a good thing. It’s a threat. So when in a recent episode, the sleazy lawyer Saul Goodman (played brilliantly by Bob Odenkirk) suggests that a troublesome character could be, um…”sent to Belize” – well, use your imagination. It didn’t mean mojitos […]

Crenshaw Communications, ImPRessions, leadership, public relations • August 20, 2013

How To Be A Thought Leader (A PR Perspective)

Becoming a thought leader—everyone’s always talking about it, but who’s really doing it? It’s a cliché in PR and marketing circles. We tend to promise clients we can help make them a thought leader, pepper our proposals with the term, and invoke “thought capital” to differentiate corporations and their most marketable attributes. So, what is […]

Crenshaw Communications, ImPRessions, public relations, SEO • August 12, 2013

Google Hasn’t Killed The PR Industry

It’s good for any profession to have a few bomb-throwers, and PR is no exception. People who challenge, bait, or even criticize an industry can make it better. That’s why I’ve always been interested in Tom Foremski’s take. His 2006 post, “Die! Press Release! Die! Die! Die!” remains my favorite attack on the lowly press […]

blogging, Crenshaw Communications, ImPRessions, public relations, reputation • August 1, 2013

Oh, No! This Blog Was Hacked! (Chipotle’s PR Stunt Shows Poor Taste)

Okay, the title is a joke. But did Chipotle’s fake Twitter hack legitimize the faux attack as a down-and-dirty publicity stunt? Apparently the random tweets, which include such nonsensical posts as “do i have a tweet?” and “mittens13 password leave” were part of a treasure hunt promotion based on a series of puzzles. The promotion […]

communications, Crenshaw Communications, ImPRessions, marketing, public relations • July 25, 2013

PR Should Own Real-Time Marketing

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste, […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • July 17, 2013

How To Apologize Effectively

Mere hours after the tragic plane crash at San Francisco airport, executives of Asiana Airlines hosted a press conference to issue a formal apology for the accident. As is customary, CEO Yoon Young-doo and Asiana board members expressed their regret with deep bows of contrition in front of media and dignitaries. The Washington Post ran […]

Crenshaw Communications, ImPRessions, public relations • July 11, 2013

5 Ways PR Firms Can Set Client Expectations

Like personal relationships, PR agency-client unions can sputter or fail for any number of reasons. But it typically comes down to one key issue: the gap between expectations and reality. Often both parties rush ahead, eager to start reaping the benefits of the relationship, but without syncing their individual definitions of success. Here are some […]

Crenshaw Communications, ImPRessions, public relations • July 3, 2013

In Praise of Independent PR Agencies

As we celebrate our national independence, it’s a good time to ponder what independence means in the PR agency world. For years, PR and other creative services firms have touted their “independent” status. What does that signify to clients and employees? Is it valuable? Sometimes it’s a euphemism for “small,” which is itself another way […]

branding, communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living […]