ImPRessions

Crenshaw Communications, crisis management, ImPRessions • October 30, 2013

Seven Scary Cases of Crisis Management PR

It’s every communicator’s nightmare: a negative situation escalates and becomes a big story, or a business is victimized by an accident or malicious prank. Negative headlines are just the tip of the iceberg, since it’s hard to gauge a brand’s crisis response based on media coverage or social sharing. But the following get our votes […]

communications, Crenshaw Communications, ImPRessions • October 24, 2013

PR Pros In A "Content Frenzy" (or "Blurred Lines")

“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content […]

Crenshaw Communications, ImPRessions, public relations • October 21, 2013

10 Rookie PR Mistakes That Startups Make

“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is […]

Crenshaw Communications, ImPRessions • October 16, 2013

How To Sell PR To The C-Suite

Public relations has come a long way in recent years, but PR budgets are still vulnerable during a downturn, company retrenchment, or change in business focus. That’s why most PR professionals, whether inside the corporation or at a partner agency, are in continuous selling mode. How do we support our clients in presenting PR as […]

communications, Crenshaw Communications, ImPRessions, public relations • October 10, 2013

PR and Content Marketing: Made For Each Other

Earlier this year, the Aberdeen Group published a report titled “Publish or Perish: Content Marketing is the New PR.” It posits that public relations is being disrupted by the growth of content marketing. As content becomes THE critical tool for brand recognition and credibility, the report implies, it is the new PR. Content Marketing as New PR […]

branding, communications, Crenshaw Communications, ImPRessions • October 7, 2013

Rebranding The Government Shutdown

As any PR or branding professional knows, words matter. And in politics, as in marketing, a product or event can be better positioned with a more precise or more upbeat label. (Does anyone even remember what TARP stands for? Me neither, but it was better than “government bailout.”) At worst, it sugarcoats a distasteful or […]

advertising, communications, Crenshaw Communications, ImPRessions • October 6, 2013

Has PRankvertising Gone Too Far?

To think, just a few months ago, I wondered if Chipotle’s faux Twitter hack was a mistake, because it duped followers in order to cook up some quick PR. But the stunt was nothing compared to the outrageous shock-ad campaigns from major international brands. Prankvertising – or what I think of as PRankvertising, because its […]

Crenshaw Communications, ImPRessions, public relations • October 2, 2013

6 Ways To Use Public Relations To Build Brands

“Brand public relations” – is it an oxymoron? Some say that PR builds reputation, while marketing actually boosts brands. But in reality, the two work in concert….kind of like brick and mortar. There are many ways to use classic PR strategies to add depth, color, and cohesion to the building blocks of brand identity. Here […]

Crenshaw Communications, ImPRessions, public relations • October 1, 2013

PR Winners And Losers In The Government Shutdown

From a public relations, communications, or any other point of view, it’s hard to find much positive in the Congressional wrangling that devolved into a government shutdown last night. A quick overview of traditional media showed plenty of “he-said, she-said” punditry, message-point-stuffed interviews with elected officials, and a few polls showing that the American people […]