ImPRessions

communications, Crenshaw Communications, ImPRessions, public relations, social media • November 18, 2013

How to Prevent A Social PR Backlash: Lessons From JP Morgan

Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]

communications, Crenshaw Communications, ImPRessions, public relations • November 13, 2013

A PR Review Of The Best And Worst Public Apologies

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of […]

communications, Crenshaw Communications, ImPRessions, public relations • November 6, 2013

6 Things That Undermine A Strategic Communications Plan

Strategic communications is more than a business buzzword. A well-designed strategic communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a strategic communications plan that focuses on the right message mix, […]

Crenshaw Communications, crisis management, ImPRessions • October 30, 2013

Seven Scary Cases of Crisis Management PR

It’s every communicator’s nightmare: a negative situation escalates and becomes a big story, or a business is victimized by an accident or malicious prank. Negative headlines are just the tip of the iceberg, since it’s hard to gauge a brand’s crisis response based on media coverage or social sharing. But the following get our votes […]

communications, Crenshaw Communications, ImPRessions • October 24, 2013

PR Pros In A "Content Frenzy" (or "Blurred Lines")

“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content […]

Crenshaw Communications, ImPRessions, public relations • October 21, 2013

10 Rookie PR Mistakes That Startups Make

“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is […]

Crenshaw Communications, ImPRessions • October 16, 2013

How To Sell PR To The C-Suite

Public relations has come a long way in recent years, but PR budgets are still vulnerable during a downturn, company retrenchment, or change in business focus. That’s why most PR professionals, whether inside the corporation or at a partner agency, are in continuous selling mode. How do we support our clients in presenting PR as […]

communications, Crenshaw Communications, ImPRessions, public relations • October 10, 2013

PR and Content Marketing: Made For Each Other

Earlier this year, the Aberdeen Group published a report titled “Publish or Perish: Content Marketing is the New PR.” It posits that public relations is being disrupted by the growth of content marketing. As content becomes THE critical tool for brand recognition and credibility, the report implies, it is the new PR. Content Marketing as New PR […]

branding, communications, Crenshaw Communications, ImPRessions • October 7, 2013

Rebranding The Government Shutdown

As any PR or branding professional knows, words matter. And in politics, as in marketing, a product or event can be better positioned with a more precise or more upbeat label. (Does anyone even remember what TARP stands for? Me neither, but it was better than “government bailout.”) At worst, it sugarcoats a distasteful or […]