ImPRessions

communications, Crenshaw Communications, ImPRessions • December 21, 2013

What PR Pros Can Learn From Justine Sacco

Friday morning, IAC PR executive Justine Sacco had about 300 Twitter followers and was known mostly to her family, friends and colleagues. But after a racially themed tweet and 12 hours of silence as Twitter raged, she became a PR crisis case and an example of a personal reputation meltdown in real time. How did […]

Crenshaw Communications, ImPRessions, public relations • December 19, 2013

How Strategic Public Relations Builds Brands

Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly. There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services […]

Crenshaw Communications, ImPRessions, public relations • December 14, 2013

WestJet’s Holiday PR "Miracle" Goes Above and Beyond

Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2013

How To Produce Killer Brand Journalism

I’m not sure if brand journalism is the new PR, or if brand PR is the new journalism, but both seem to be gaining traction. Some still say the term is an oxymoron, since the line between thinly veiled PR or marketing and content that’s truly relevant can be a fine one. But a recent […]

communications, Crenshaw Communications, ImPRessions • December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital […]

communications, Crenshaw Communications, ImPRessions, public relations • November 26, 2013

Eight Secrets of Top PR Firms

What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • November 18, 2013

How to Prevent A Social PR Backlash: Lessons From JP Morgan

Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]

communications, Crenshaw Communications, ImPRessions, public relations • November 13, 2013

A PR Review Of The Best And Worst Public Apologies

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of […]

communications, Crenshaw Communications, ImPRessions, public relations • November 6, 2013

6 Things That Undermine A Strategic Communications Plan

Strategic communications is more than a business buzzword. A well-designed strategic communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a strategic communications plan that focuses on the right message mix, […]