ImPRessions

Crenshaw Communications, ImPRessions, public relations • January 6, 2014

At CES 2014, PR Stunts Abound

The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s […]

Crenshaw Communications, ImPRessions, public relations • December 30, 2013

PR, Politics, and The New Transparency

In a communications strategy that will be studied by future candidates and PR pros, New York City mayor-elect Bill de Blasio opted to make his personal story, epitomized by his strikingly attractive biracial family, the centerpiece of his campaign. His pledge to bring NYC’s “tale of two cities” to a happy resolution was conveyed in […]

communications, Crenshaw Communications, ImPRessions • December 26, 2013

7 Myths That Undermine Content Marketing Success

The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to […]

communications, Crenshaw Communications, ImPRessions • December 21, 2013

What PR Pros Can Learn From Justine Sacco

Friday morning, IAC PR executive Justine Sacco had about 300 Twitter followers and was known mostly to her family, friends and colleagues. But after a racially themed tweet and 12 hours of silence as Twitter raged, she became a PR crisis case and an example of a personal reputation meltdown in real time. How did […]

Crenshaw Communications, ImPRessions, public relations • December 19, 2013

How Strategic Public Relations Builds Brands

Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly. There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services […]

Crenshaw Communications, ImPRessions, public relations • December 14, 2013

WestJet’s Holiday PR "Miracle" Goes Above and Beyond

Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2013

How To Produce Killer Brand Journalism

I’m not sure if brand journalism is the new PR, or if brand PR is the new journalism, but both seem to be gaining traction. Some still say the term is an oxymoron, since the line between thinly veiled PR or marketing and content that’s truly relevant can be a fine one. But a recent […]

communications, Crenshaw Communications, ImPRessions • December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital […]

communications, Crenshaw Communications, ImPRessions, public relations • November 26, 2013

Eight Secrets of Top PR Firms

What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the […]