PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • July 28, 2015

5 Ways To Make That PR Strategy Decision

Stymied by a leadership team who wants a strategic PR campaign but can’t articulate precise campaign goals or actions? It seems simple enough; the company is launching a new product or heading in a new direction, so the marketing folks want positive exposure. Now comes the hard part. Of course you’re seeking results that move […]

PR Fish Bowl • July 23, 2015

In Tech PR, Women Buck The Trend

Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech […]

Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2015

What Your Workspace Says About Your PR Personality

Whether you’re at a PR agency or another creative business, you know the stereotypes. Messy desk = creative mind. Neat desk = rule-follower. But it’s not that simple. We surveyed some spaces in our office to discern any patterns in design to see how reflective they are of the owners’ PR work style and attitude. […]

PR Fish Bowl • July 16, 2015

How Marketing And Advertising Can Inform PR

If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and […]

Crenshaw Communications, PR Fish Bowl, public relations • July 14, 2015

5 "Magic" Words To Boost A Consumer PR Pitch

The summer months are in full swing, and as PR professionals know, seasonal pitches are a tried and true tactic. How do you use the season to help your pitch resonate with media when it comes to calendar opportunities? As Sigmund Freud once said, “Words and magic were in the beginning one and the same […]

Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2015

5 Winning Ways To Use Social Media For B2B PR

Few strategic PR campaigns exist today without a robust social media component. Staying “social” is such a powerful part of B2B PR success that we felt it was time for a fresh look at some tricks of the trade. The key is to start with solid content based on in-depth knowledge of your target audience. Break […]

Crenshaw Communications, PR Fish Bowl • July 7, 2015

Strategic PR Tactics That Can Drive Business

The outcomes of strategic public relations can be hard to predict, and while certain metrics can help define success, a common question PR agencies face from clients looking to grow their businesses is this: how can PR improve my bottom line? This can be a tricky question. PR goals should be clearly delineated from the outset […]

PR Fish Bowl, public relations • June 29, 2015

PR Campaigns Pop On Independence Day

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day. Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are […]

Crenshaw Communications, PR Fish Bowl, public relations • June 25, 2015

6 Courses Colleges Should Teach PR Students

Effective writing and media relations will always be mainstays of college public relations courses, but the business is always evolving, so curricula must do the same to produce the next generation of consumer or tech PR professionals. I recently gave a lecture on “real world” PR to a class of college juniors and was surprised […]