PR Fish Bowl

blogging, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2015

5 PR Strategies For Today And Tomorrow

Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape, […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a […]

PR Fish Bowl • September 24, 2015

PR Lessons From The Late, Great Yogi Berra

Media and public relations professionals had a lot to digest this week, from the Pope’s first visit to the U.S. to the Volkswagen diesel fuel scandal, to the passing of the legendary Yankee catcher and coach Yogi Berra. Baseball fan or not, it was hard to miss the quirky character of one of the best […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 22, 2015

5 Must-Read Books For PR Pros This Fall

Top PR agencies look for an edge everywhere they can. Absorbing the latest business, industry or pop culture book is a surefire way to keep up. Of course, in the 24/7 world of agency PR, people often ask, “When would I even find time to read a book?” We would argue, “How can you afford not […]

Crenshaw Communications, PR Fish Bowl, public relations • September 18, 2015

Latest And Greatest PR Tech Tools

How can top B2B and consumer tech PR professionals boost productivity and squeeze more out of the average workday? With new tech tools, of course! The best tools eliminate some tedious tasks, make others more efficient and improve overall PR output and results. Today we take a look specifically at tools to improve research, events […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to […]

Crenshaw Communications, PR Fish Bowl, public relations • September 10, 2015

PR Must-Reads: 8 Outlets To Stay Ahead Of The Game

Whether you practice consumer, B2B or tech PR, you must know your stuff – particularly the news – to excel at your job. But not all news outlets are equally helpful. A recent survey concluded that NPR and Sunday morning political talk shows are the most informative news outlets, while exposure to partisan sources, such as […]

Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2015

What PR Can Learn From, Ahem, Our Grandparents

If you’re in PR, you may know that this weekend is Grandparents Day, and that this month will see the release of “The Intern,” starring Robert DeNiro as a retiree working as an intern for Anne Hathaway’s fashion start-up. It is in this spirit that we share some PR lessons we’ve learned from older generations. […]

PR Fish Bowl • September 3, 2015

5 Post-Summer Tips To Get Your PR Team In Gear

PR agency and media relations people tend to work hard, relish summer Fridays and warm-weather vacations, and return to work with gusto when fall rolls around and clients suddenly seem to realize how much needs to be accomplished in the fourth quarter of the year. But even the most zealous communications pros can find it a […]