Pump Up Your Website’s PR Potential
As a consumer and tech PR agency, we sometimes field journalist questions on matters that should be on a client website, or we actually get media complaints about the site. So we have to ask, is your website helping your PR efforts? Are you getting the results you need? Have inbound inquiries steadily risen? Is content […]
Read More3 Groups That Deserve Good PR This Memorial Day
As a consumer and tech PR agency we routinely analyze the calendar to consider the best ways to tell stories that are relevant and compelling, and with Memorial Day around the corner, we find tons of examples. As the date approaches, expect to see and hear stories about remembrances, ceremonies and individual stories of bravery and sacrifice. […]
Read MoreThe Summer PR Internship: Best Practices
A summer internship can be a stepping stone to a brilliant PR agency career. We’ve hired some of our interns as full-time staff and are proud that our program helps identify future consumer and tech PR stars! In fact, we’ve been spot on in selecting candidates who’ve provided real value to our company, and the […]
Read MoreSix Tips for Attracting the Best PR Agency Staff
To build a great PR agency, you need great employees. Like any creative services business, a public relations or content marketing company is only as good as its talent. Here are the ways that agencies can bring in the best. Cultivate a strong sense of identity and culture. The most attractive companies are those that […]
Read MoreDecoding Tech PR Jargon
Tech PR professionals, like all PR people, love their jargon. With its highly technical applications, products, and services, the world of technology startups, ad tech providers, and enterprise “solutions” is ripe with opportunity for creation of buzzwords that can leave non-techies baffled. Planning a tech PR program means not only mastering what these terms actually mean, but […]
Read MorePR Lessons From Awesome Mother’s Day Campaigns
Mother’s Day presents the perfect opportunity to boost your PR campaign, whether your company or brand is in household goods or wearable technology. Sometimes dubbed a “Hallmark Holiday,” the occasion is sure to generate social buzz and sharing, so why not position your brand to be in on the action? We looked at some of the […]
Read MoreA Journalist’s POV: 3 Questions From A NY PR Firm
Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three […]
Read MoreDigital Tools No Tech PR Team Should Be Without
Technology public relations isn’t rocket science (okay, except when it is!), but soaring past the competition is easier when you have the right tools. They can improve every aspect of tech PR, from wooing and winning over the CEO to achieving and reporting top-notch results. Want to make a quantum PR leap? Try some of […]
Read MorePR And The Power Of Podcasts
As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful […]
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