Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • August 9, 2017

Using PR To Help Brands Build Trust

We’ve seen our share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Over the long run, however, trust is a valuable commodity in a brand. Customers are increasingly skeptical when it comes to brand choices, relying on the attitudes and experiences of […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick […]

Crenshaw Communications, ImPRessions, public relations • August 2, 2017

Should Brands Talk Back On Social Media?

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. A flippant attitude or a risky tweet can take a brand even further. […]

Crenshaw Communications, PR Fish Bowl, public relations • August 2, 2017

Top 10 Tech Blogs PR Needs To Follow

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, […]

Crenshaw Communications, PR Fish Bowl, public relations • July 31, 2017

Best PR Tips For Media Interviews

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are […]

communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2017

What Sean Spicer Can Teach Us About PR

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. […]

Crenshaw Communications, PR Fish Bowl, public relations • July 25, 2017

Better PR With Third-Party Partnerships

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities Make sure your messages are aligned The best PR partnerships are borne of positions or values that are similar or […]

Crenshaw Communications, PR Fish Bowl, public relations • July 21, 2017

5 Ways To Create Powerful PR Content

In public relations we’re always looking for ways to help produce quality content for clients as well as our own brand. And there are useful tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, […]

Crenshaw Communications, ImPRessions, public relations • July 17, 2017

Top Tech Trends That Affect PR: Mary Meeker 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017, and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend The lines will cross in […]